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Conducting a Successful Job Search

Thanks to the Internet, searching for a job today is vastly different than it used to be. Until fairly recently, a job seeker browsed local classified ads, found a compatible-sounding job listing, prepared an elegant résumé on bond paper, and sent it out by fax or U.S. mail. That has changed. Today, finding and landing a great job comes with the challenge of learning how to utilize the many available Internet resources to aid in your search.

Searching for a Job on Internet Job Boards
Searching for a job online has become a common, but not always fruitful, approach. With all the publicity given to Internet-based job boards and career sites, you might think that online job searching makes finding a job easy. Job board sites such as CareerBuilder.com and Monster.com list millions of jobs, but actually landing a position is much harder than just clicking your mouse and waiting for a reply; it takes perseverance and wise use of online job boards.

  • Career Builder (careerbuilder.com)CareerBuilder claims to be the nation’s largest employment network. Users can search millions of jobs by category, geographic location, keyword, industry, or job type (full-time, part-time, internship).
  • Indeed (indeed.com)One of the newest and fastest growing job search sites on the Internet, Indeed.com is a metasearch engine that uses a Google-like interface to search the Internet for open job listings.
  • Monster (monster.com): Monster.com offers access to information on millions of jobs worldwide using a search technology called 6Sense that matches applicants with the best job opportunities for their skills. Because of this cutting-edge search system, many consider Monster.com to be the Internet’s premier job site.
  • College Grad (collegegrad.com)CollegeGrad advertises itself as the “number one entry-level job site” for students and recent graduates. In addition to searching for entry-level jobs, users can also search for undergraduate and graduate degree programs to help them develop marketable skills.
  • Career JournalPart of The Wall Street Journal; CareerJournal provides listings for high-level executive and finance positions.

Beyond the Big Internet Job Boards
Many job seekers may turn their backs on job boards but not on online job-searching tactics. Savvy candidates know to search for jobs in other ways. Some examples are:

  • Company Web Sites: Probably the best way to find a job online is at a company’s own website. Many companies now post job openings only on their own websites to avoid inundation by the volume of applicants that respond to postings via online job boards. Many job seekers find that they are more likely to obtain an interview if they post their résumés on company sites. This allows a more direct connection to decision makers, and job seekers can keep their job searches (and personal information!) more private than on job boards.
  • Professional Organization Websites: Online job listings have proven to be the single most popular feature of many professional organizations, such as the International Association of Administrative Professionals, the American Institute of Certified Public Accountants, the National Association of Sales Professionals, the National Association of Legal Assistants, and the Association of Information Technology Professionals. Although you pay a fee to join, the benefits of being a member of a professional association in your career field are enormous. Remember that it is never too early to start networking. If you join a professional organization while you are still in college, you will be setting yourself up for future success as you build a network of professional connections.
  • JobCentral National Labor Exchange: JobCentral is a public service website provided by the DirectEmployers Association, a nonprofit consortium of Fortune 500 and other leading U.S. corporations. Many companies now use jobcentral.com as a gateway to job listings on their own websites, which results in the advertising of millions of jobs. Best of all, this service is free and bypasses the big commercial job boards. You can search for a job description or job title, and apply directly on the website of the hiring company.
  • Local Employment Web Sites: Although many of the big job boards allow you to search for jobs geographically, many job seekers have more luck using local employment websites such as CraigslistCumulus Jobs and JobStar.
  • Niche Web Sites: If you want a job in a specialized field, look for a niche website, such as Dice (dice.com) for technology jobs, Advance for Health Care (www.advanceweb.com/jobs/healthcare/index.html) for jobs in the medical field, and Accountemps (www.accountemps.com) for accounting positions. Niche websites also exist for job seekers with special backgrounds or needs, such as older workers (www.workforce50.com) and veterans (www.veteranjoblistings.com).

Social Media Sites
Perhaps you already use sites such as Facebook or Twitter to communicate with family and friends. Did you know that users are increasingly tapping into social media sites to prospect for jobs and that recruiters use these sites to find potential employees? LinkedIn is currently the top site for job seekers, with over 200 million users, including job seekers and recruiters. Other popular sites include Plaxo, TheLadders, BlueSteps, and Jobster. Twitter has created a job search engine called TwitJobSearch (www.twitjobsearch.com), and many companies now post recruitment videos on YouTube. Savvy job seekers use these tools to network and to search for available positions. Of course, the most successful job seekers understand the necessity of maintaining a professional online appearance and taking the time to connect personally with recruiters.

Use Caution
Be aware of the dangers associated with using Internet job boards and other employment websites. Not only could your current boss see your résumé posted online, but a fraudster could also use your information to steal your identity. The following tips can help you safely conduct an online job search:

  • Use reputable sites: Stick to the well-known, reputable job boards. Never use a site that makes you pay to post your résumé or a site that makes you feel uneasy.
  • Be selective: Limit the number of sites on which you post your résumé. Employers dislike “résumé spammers.”
  • Use a dedicated e-mail address: Set up a separate e-mail account with a professional-sounding e-mail address for sending and receiving emails related to your job search.
  • Limit personal information: Never include your social security or other identification numbers on your résumé. Consider omitting your home address and home phone number to protect your privacy when posting on big job boards.
  • Post privately: If given an option, choose to post your résumé privately. Doing so means that you can control who has access to your e-mail address and other contact information.
  • Count the days: Renew your résumé posting every 14 days. If you keep it up longer, it will look as if employers have no interest in you. If you have not received a response in 45 days, pull your résumé from the site and post it somewhere else.
  • Keep careful records: Keep a record of every site on which you post your résumé. At the end of your job search, remove all posted résumés.
  • Protect your references: If you post your résumé online, do not include your references. It is unethical for job seekers to post their references’ personal contact information online without the references’ knowledge.
  • Do not respond to a “blind” job posting: Respond only to job postings that include a company name and contact information. It is unfortunate that many scammers use online job boards to post fake job ads as a way to gather your personal information.

Finding the Perfect Job (For Students)
A successful job search requires an early start and a determined effort. Students with proactive personalities are the most successful in securing interviews and jobs during and after college. These successful candidates are not passive; they are driven and “make things happen.” Recruiters respond to a proactive nature. They will also consider your education, life experience, grade point averages, and internships when reviewing your qualifications. Communicating what you have learned inside and outside the classroom—and connecting with other—people will continue to be critical elements in landing a great job. Traditional job search techniques, such as those below, can help you find a position that fits your interests and skills while building your professional and personal network.

  • Check announcements in publications of professional organizations: If you do not have a student membership to professional organizations, ask your instructors (or librarian) to share current copies of professional journals, newsletters, and other industry resources.
  • Contact companies in which you are interested, even if you know of no current opening: Write an unsolicited letter and include your résumé. Follow up with a telephone call. Check the company’s website for employment possibilities and application procedures.
  • To learn immediately of job openings, use Twitter to follow companies that interest you.
  • Sign up for campus interviews with visiting company representatives: Campus recruiters can open your eyes to exciting companies, job locations, and positions. They can also help you prepare by offering mock interviews.
  • Ask for advice from your instructors: Your teachers often have contacts and ideas for conducting and expanding your job search and growing your skills.
  • Develop your own network of contacts: Networking still accounts for most of the jobs found by candidates. Therefore, plan to spend a considerable portion of your job search for developing a personal network.
  • Attend career fairs: Job fairs are invaluable in the quest to learn about specific companies and future career options. The more you know about the company and its representatives, the more comfortable you will be soliciting a position and giving a great interview.

For information on conducting a successful search for a job, creating a standout resume or performing well in your interviews, contact us. Our Career Services can help you succeed!

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